4TH QUARTER
4TH QUARTER
4TH QUARTER
GYM EXPERIENCE
2026
BRAND DESIGN
LAUNCH CAMPAIGN & UI/UX
PERFUMERY
2024-PRESENT
JR. ART DIRECTOR
GRAPHIC DESIGNER
Fourth Quarter is a conceptual brand and launch campaign for a premium training gym built around the belief that success is earned through discipline, not motivation. From the visual identity to the marketing campaign, website, and environmental graphics, every touchpoint reinforces the mindset that the real work begins when the hype ends.
Fourth Quarter is a conceptual brand and launch campaign for a premium training gym built around the belief that success is earned through discipline, not motivation. From the visual identity to the marketing campaign, website, and environmental graphics, every touchpoint reinforces the mindset that the real work begins when the hype ends.
the concept.
The fitness industry is saturated with brands that promise transformation through motivation and inspiration. While these messages can spark action, motivation is often temporary. Real progress is built through consistency, discipline, and the willingness to keep showing up long after the excitement fades. This leaves an opportunity for a fitness brand that speaks to those who embrace the process rather than chase the feeling.
Fourth Quarter is a conceptual brand launch campaign for a premium training gym built around the mindset that champions are made when motivation runs out. Through a cohesive visual identity, integrated marketing campaign, digital experience, and environmental branding, the project positions Fourth Quarter as more than a gym—it becomes a community for people committed to continual progress.
Role: End-to-end Brand & Digital Designer — developed the brand strategy, visual identity, launch campaign, website UI/UX, and marketing assets to create a cohesive brand experience.
Courtz is a mobile app designed to help basketball players easily find courts and organize games within their local community. Built around the fast, social nature of pickup basketball, the app streamlines everything from discovering nearby runs to managing events and coordinating with other players.
Designed for a new generation of players, Courtz emphasizes clarity, speed, and connection—creating an experience that feels intuitive, reliable, and rooted in the culture of the game. Every interaction, from navigation to visual identity, is crafted to reduce friction and keep users focused on playing, not planning.
Role: End-to-end UX/UI Designer — led user research, problem definition, wireframing, high-fidelity design, and interactive prototyping in Figma.
The fitness industry is saturated with brands that promise transformation through motivation and inspiration. While these messages can spark action, motivation is often temporary. Real progress is built through consistency, discipline, and the willingness to keep showing up long after the excitement fades. This leaves an opportunity for a fitness brand that speaks to those who embrace the process rather than chase the feeling.
Fourth Quarter is a conceptual brand launch campaign for a premium training gym built around the mindset that champions are made when motivation runs out. Through a cohesive visual identity, integrated marketing campaign, digital experience, and environmental branding, the project positions Fourth Quarter as more than a gym—it becomes a community for people committed to continual progress.
Role: End-to-end Brand & Digital Designer — developed the brand strategy, visual identity, launch campaign, website UI/UX, and marketing assets to create a cohesive brand experience.
Audience
Performance-driven individuals who value discipline, consistency, and long-term growth over quick results.
Attributes
Bold — Disciplined — Exclusive
Positioning
A premium training gym built for those who believe champions are made through hard work and consistency, not motivation.
visual identity.
launch campaign.
ui/ux.
