LA TOMATE
LA TOMATE
LA TOMATE
RESTAURANT REBRAND
2026
BRAND DESIGN
SOCIAL AND PRINT DESIGN
PERFUMERY
2024-PRESENT
JR. ART DIRECTOR
GRAPHIC DESIGNER
La Tomate is a conceptual rebrand for a neighborhood Italian restaurant rooted in the warmth and character of homemade cooking. From the visual identity to the menus, marketing materials, and environmental graphics, every touchpoint celebrates the charm of traditional Italian dining through a fresh, playful, and distinctly local perspective.
La Tomate is a conceptual rebrand for a neighborhood Italian restaurant rooted in the warmth and character of homemade cooking. From the visual identity to the menus, marketing materials, and environmental graphics, every touchpoint celebrates the charm of traditional Italian dining through a fresh, playful, and distinctly local perspective.
the concept.
The restaurant industry is filled with concepts that lean on familiar Italian imagery and traditional dining conventions. Yet, the most memorable neighborhood restaurants offer something more than good food—they create a sense of warmth, familiarity, and character that keeps people coming back. This leaves an opportunity for a restaurant brand that feels rooted in tradition while expressing a distinct, contemporary personality.
La Tomate is a conceptual rebrand for a neighborhood Italian restaurant inspired by the charm of homemade cooking and the character of its Dupont Circle surroundings. Through a cohesive visual identity, illustrated brand elements, menus, and environmental applications, the project positions La Tomate as more than a place to eat—it becomes a welcoming neighborhood destination with a personality all its own.
Role: End-to-end Brand Designer — developed the brand direction, visual identity, illustration system, and brand applications to create a cohesive restaurant experience.
The restaurant industry is filled with concepts that lean on familiar Italian imagery and traditional dining conventions. Yet, the most memorable neighborhood restaurants offer something more than good food—they create a sense of warmth, familiarity, and character that keeps people coming back. This leaves an opportunity for a restaurant brand that feels rooted in tradition while expressing a distinct, contemporary personality.
La Tomate is a conceptual rebrand for a neighborhood Italian restaurant inspired by the charm of homemade cooking and the character of its Dupont Circle surroundings. Through a cohesive visual identity, illustrated brand elements, menus, and environmental applications, the project positions La Tomate as more than a place to eat—it becomes a welcoming neighborhood destination with a personality all its own.
Role: End-to-end Brand Designer — developed the brand direction, visual identity, illustration system, and brand applications to create a cohesive restaurant experience.
Courtz is a mobile app designed to help basketball players easily find courts and organize games within their local community. Built around the fast, social nature of pickup basketball, the app streamlines everything from discovering nearby runs to managing events and coordinating with other players.
Designed for a new generation of players, Courtz emphasizes clarity, speed, and connection—creating an experience that feels intuitive, reliable, and rooted in the culture of the game. Every interaction, from navigation to visual identity, is crafted to reduce friction and keep users focused on playing, not planning.
Role: End-to-end UX/UI Designer — led user research, problem definition, wireframing, high-fidelity design, and interactive prototyping in Figma.
Audience
Locals and visitors who appreciate authentic Italian dining, thoughtful design, and the warmth of a neighborhood restaurant.
Attributes
Warm — Refined — Welcoming
Positioning
A neighborhood Italian restaurant that pairs the charm of traditional homemade cooking with a fresh, distinctive personality rooted in its Dupont Circle surroundings.
visual identity.
brand in use.
