Parfums Obim

INDUSTRY:

PERFUMERY

YEAR:

2024 - PRESENT

Parfums Obim

Parfums Obim

INDUSTRY:

PERFUMERY

YEAR:

2024 - PRESENT

about the brand.

Parfums Obim is a bold, modern fragrance house defined by presence, performance, and distinct identity. Built around dimension-shifting scents and confident branding, the house prioritizes impact — creating fragrances that are memorable, expressive, and unapologetically strong.

Designed for individuals who want their scent to command attention, Parfums Obim centers on clarity of concept, elevated aesthetics, and a sharp, recognizable point of view that stands out in a saturated market.

Role: Junior Art Director and Brand Designer — supporting identity, packaging, and campaign development through refined visual execution and production-ready asset creation. Collaborating closely with leadership to ensure a cohesive, elevated brand presence across all touchpoints.

brand
development.

When I joined Parfums Obim, the brand had early foundations—a logo, a tone, and a loose vision—but nothing yet fully realized or consistently applied. Working closely with my creative director, I helped refine these elements and translate them into a cohesive brand direction. Together, we developed our recurring visual styles for social, established the brand’s typography system, and defined the overall look and feel that would guide all future creative work. This phase set the tone for how the brand shows up across packaging, marketing, and storytelling.

When I joined Parfums Obim, the brand had early foundations—a logo, a tone, and a loose vision—but nothing yet fully realized or consistently applied. Working closely with my creative director, I helped refine these elements and translate them into a cohesive brand direction. Together, we developed our recurring visual styles for social, established the brand’s typography system, and defined the overall look and feel that would guide all future creative work. This phase set the tone for how the brand shows up across packaging, marketing, and storytelling.

pitch deck.


My work on the Parfums Obim pitch deck plays a central role in how we present the brand to potential partners. Designed to introduce our story, aesthetic, and positioning, the deck translates Obim’s identity into a cohesive narrative experience. Each slide is crafted to communicate not just what we offer, but how we think—blending a refined, high-end sensibility with the brand’s distinctive, immersive edge.

My work on the Parfums Obim pitch deck plays a central role in how we present the brand to potential partners. Designed to introduce our story, aesthetic, and positioning, the deck translates Obim’s identity into a cohesive narrative experience. Each slide is crafted to communicate not just what we offer, but how we think—blending a refined, high-end sensibility with the brand’s distinctive, immersive edge.

social art.

My contributions to the Parfum Obim social media helped shape the tone and direction of the brand, creating numerous pieces of art that promoted product, services, launches, events, or the vibe of the brand in general. While distinct in their own way, they all convey the same message for Obim, that we craft a trippy, high-end experience for our consumers that is unlike any other.

My contributions to the Parfum Obim social media helped shape the tone and direction of the brand, creating numerous pieces of art that promoted product, services, launches, events, or the vibe of the brand in general. While distinct in their own way, they all convey the same message for Obim, that we craft a trippy, high-end experience for our consumers that is unlike any other.

package
design.

At Parfums Obim, I was able to collaborate with our head designer to design our official packaging, including drawings, call-outs, and other specifications, seeing first hand how high-end brands handle design with outside manufacturers. Additionally, I lead the complete design process for a custom wedding scent package, including sourcing bottles, designing labels, and creating the entire experience within our timeframe.

At Parfums Obim, I was able to collaborate with our head designer to design our official packaging, including drawings, call-outs, and other specifications, seeing first hand how high-end brands handle design with outside manufacturers. Additionally, I lead the complete design process for a custom wedding scent package, including sourcing bottles, designing labels, and creating the entire experience within our timeframe.

Early Packaging Concepts and Drawings

Developed in close collaboration with the Chana Goodman