Parfums
Obim
Parfums
Obim
Parfums
Obim
PERFUMERY
2024-PRESENT
JUNIOR ART DIRECTOR
GRAPHIC DESIGNER
PERFUMERY
2024-PRESENT
JR. ART DIRECTOR
GRAPHIC DESIGNER
Parfums Obim is a bold, modern fragrance house built around dimension-shifting scents and unapologetic identity. Designed to command attention, the brand combines elevated aesthetics with powerful, expressive fragrances that stand apart in a saturated market.
Parfums Obim is a bold, modern fragrance house built around dimension-shifting scents and unapologetic identity. Designed to command attention, the brand combines elevated aesthetics with powerful, expressive fragrances that stand apart in a saturated market.
Parfums Obim is a bold, modern fragrance house built around dimension-shifting scents and unapologetic identity. Designed to command attention, the brand combines elevated aesthetics with powerful, expressive fragrances that stand apart in a saturated market.
brand
development.
Brand Positioning: Defined Parfums Obim’s identity as a bold, high-impact fragrance house centered on presence and performance
Content System: Translated complex fragrance concepts and product messaging into consistent, structured content
Visual Direction Support: Helped reinforce a modern, confident aesthetic across brand materials
Outcome: Strengthened brand consistency and improved clarity across communication touchpoints
Brand Positioning: Defined Parfums Obim’s identity as a bold, high-impact fragrance house centered on presence and performance
Content System: Translated complex fragrance concepts and product messaging into consistent, structured content
Visual Direction Support: Helped reinforce a modern, confident aesthetic across brand materials
Outcome: Strengthened brand consistency and improved clarity across communication touchpoints
Brand Positioning: Defined Parfums Obim’s identity as a bold, high-impact fragrance house centered on presence and performance
Content System: Translated complex fragrance concepts and product messaging into consistent, structured content
Visual Direction Support: Helped reinforce a modern, confident aesthetic across brand materials
Outcome: Strengthened brand consistency and improved clarity across communication touchpoints
pitch deck.
My work on the Parfums Obim pitch deck plays a central role in how we present the brand to potential partners. Designed to introduce our story, aesthetic, and positioning, the deck translates Obim’s identity into a cohesive narrative experience. Each slide is crafted to communicate not just what we offer, but how we think—blending a refined, high-end sensibility with the brand’s distinctive, immersive edge.
My work on the Parfums Obim pitch deck plays a central role in how we present the brand to potential partners. Designed to introduce our story, aesthetic, and positioning, the deck translates Obim’s identity into a cohesive narrative experience. Each slide is crafted to communicate not just what we offer, but how we think—blending a refined, high-end sensibility with the brand’s distinctive, immersive edge.
package
design.
At Parfums Obim, I was able to collaborate with our head designer to design our official packaging, including drawings, call-outs, and other specifications, seeing first hand how high-end brands handle design with outside manufacturers. Additionally, I lead the complete design process for a custom wedding scent package, including sourcing bottles, designing labels, and creating the entire experience within our timeframe.
At Parfums Obim, I was able to collaborate with our head designer to design our official packaging, including drawings, call-outs, and other specifications, seeing first hand how high-end brands handle design with outside manufacturers. Additionally, I lead the complete design process for a custom wedding scent package, including sourcing bottles, designing labels, and creating the entire experience within our timeframe.
print design.
print design.
In addition to package design, other physical material I was responsible for included pricing and product brochures, in-store signage, and additional assets to be handed out at events and in our packages. Below is a sample of my print work with Obim. I experienced the workflow of designing for professional printers, as well as handling materials to create professional prints by myself.
In addition to package design, other physical material I was responsible for included pricing and product brochures, in-store signage, and additional assets to be handed out at events and in our packages. Below is a sample of my print work with Obim. I experienced the workflow of designing for professional printers, as well as handling materials to create professional prints by myself.
social art.
social
art.
My contributions to the Parfum Obim social media helped shape the tone and direction of the brand, creating numerous pieces of art that promoted product, services, launches, events, or the vibe of the brand in general. While distinct in their own way, they all convey the same message for Obim, that we craft a trippy, high-end experience for our consumers that is unlike any other.
My contributions to the Parfum Obim social media helped shape the tone and direction of the brand, creating numerous pieces of art that promoted product, services, launches, events, or the vibe of the brand in general. While distinct in their own way, they all convey the same message for Obim, that we craft a trippy, high-end experience for our consumers that is unlike any other.
My contributions to the Parfum Obim social media helped shape the tone and direction of the brand, creating numerous pieces of art that promoted product, services, launches, events, or the vibe of the brand in general. While distinct in their own way, they all convey the same message for Obim, that we craft a trippy, high-end experience for our consumers that is unlike any other.