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JN

Home

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JN

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Parfums Obim

Parfums Obim

INDUSTRY:

PERFUMERY

YEAR:

2024 - PRESENT

about the brand.

Parfums Obim is a bold, modern fragrance house defined by presence, performance, and distinct identity. Built around dimension-shifting scents and confident branding, the house prioritizes impact — creating fragrances that are memorable, expressive, and unapologetically strong.
Designed for individuals who want their scent to command attention, Parfums Obim centers on clarity of concept, elevated aesthetics, and a sharp, recognizable point of view that stands out in a saturated market.
Role: Junior Art Director and Brand Designer — supporting identity, packaging, and campaign development through refined visual execution and production-ready asset creation. Collaborating closely with leadership to ensure a cohesive, elevated brand presence across all touchpoints.

brand
development.

When I joined Parfums Obim, the brand had early foundations—a logo, a tone, and a loose vision—but nothing yet fully realized or consistently applied. Working closely with my creative director, I helped refine these elements and translate them into a cohesive brand direction. Together, we developed our recurring visual styles for social, established the brand’s typography system, and defined the overall look and feel that would guide all future creative work. This phase set the tone for how the brand shows up across packaging, marketing, and storytelling.

When I joined Parfums Obim, the brand had early foundations—a logo, a tone, and a loose vision—but nothing yet fully realized or consistently applied. Working closely with my creative director, I helped refine these elements and translate them into a cohesive brand direction. Together, we developed our recurring visual styles for social, established the brand’s typography system, and defined the overall look and feel that would guide all future creative work. This phase set the tone for how the brand shows up across packaging, marketing, and storytelling.

social art.

A collection of art pieces made for social media, created to extend Parfums Obim’s brand identity beyond the bottle. Through controlled typography, imagery, and atmosphere, each piece reinforces the brand’s narrative-driven approach to fragrance.

A collection of art pieces made for social media, created to extend Parfums Obim’s brand identity beyond the bottle. Through controlled typography, imagery, and atmosphere, each piece reinforces the brand’s narrative-driven approach to fragrance.

package
design.

This section highlights a range of packaging projects developed for Parfums Obim, from the primary bottle and box to custom and limited-run applications. Each package balances brand consistency with flexibility, demonstrating how the identity system adapts across core products, large-scale custom commissions, and seasonal gift sets.

This section highlights a range of packaging projects developed for Parfums Obim, from the primary bottle and box to custom and limited-run applications. Each package balances brand consistency with flexibility, demonstrating how the identity system adapts across core products, large-scale custom commissions, and seasonal gift sets.

Early Packaging Concepts and Drawings

Developed in close collaboration with the Chana Goodman