Retro Denim
INDUSTRY:
FASHION
YEAR:
2024 - PRESENT
Retro Denim is a contemporary denim label rooted in the visual language of 1970s Americana. Drawing from an era defined by self-expression, rebellion, and individuality, the brand reimagines vintage aesthetics through a modern lens.
Designed for a new generation, Retro Denim balances nostalgia with clarity—creating pieces that feel expressive, confident, and unmistakably distinct. Every detail, from typography to color, is built to evoke a sense of character and cultural memory while remaining relevant in today’s landscape.
Role: End-to-end Brand Designer — led brand strategy, identity development, visual systems, and campaign art direction across digital and print.
Audience
Style-conscious individuals who value individuality over trend cycles.
Attributes
Expressive — Nostalgic — Bold — Confident
Positioning
A modern denim brand that captures the attitude of the past without replicating it.
Full Logo:
Word Mark:
Icon Mark:
Incorrect Uses:
The Type.
The typography draws heavily from 1970s display styles, featuring soft curves, bold weight, and expressive forms. Paired with clean supporting type, the system balances personality with usability—allowing it to function across both editorial and digital environments.
The Colors.
Primary Colors
Secondary Colors
The Patterns.
Systems in Use.
ui/ux design.
