Retro Denim

Retro Denim

Retro Denim

FASHION

2025

END TO END BRAND DESIGN

PERFUMERY

2024-PRESENT

JR. ART DIRECTOR

GRAPHIC DESIGNER

Designed for a new generation, Retro Denim balances nostalgia with clarity—creating pieces that feel expressive, confident, and unmistakably distinct. Every detail, from typography to color, is built to evoke a sense of character and cultural memory while remaining relevant in today’s landscape.

Designed for a new generation, Retro Denim balances nostalgia with clarity—creating pieces that feel expressive, confident, and unmistakably distinct. Every detail, from typography to color, is built to evoke a sense of character and cultural memory while remaining relevant in today’s landscape.

the concept.

Retro Denim is a contemporary denim label rooted in the visual language of 1970s Americana. Drawing from an era defined by self-expression, rebellion, and individuality, the brand reimagines vintage aesthetics through a modern lens.

Designed for a new generation, Retro Denim balances nostalgia with clarity—creating pieces that feel expressive, confident, and unmistakably distinct. Every detail, from typography to color, is built to evoke a sense of character and cultural memory while remaining relevant in today’s landscape.

Role: End-to-end Brand Designer — led brand strategy, identity development, visual systems, and campaign art direction across digital and print.

Audience
Style-conscious individuals who value individuality over trend cycles.

Attributes
Expressive — Nostalgic — Bold — Confident

Positioning
A modern denim brand that captures the attitude of the past without replicating it.

identity systems.

design
systems.

Systems in Use.

ui/ux design.

A clean and simple nav bar to help direct customers to their destination.

A clean and simple nav bar to help direct customers to their destination.

Simple and bold hero page. It shows the vibe and product of the brand without overly distracting the customers. A clean tagline representing the brand, product, or campaign featured. In this instance, the brand itself.

Simple and bold hero page. It shows the vibe and product of the brand without overly distracting the customers. A clean tagline representing the brand, product, or campaign featured. In this instance, the brand itself.

Product category cards. Allows for easy secondary access to products (after main nav bar) and gives a better look at Retro's style for casual browsers.

Product category cards. Allows for easy secondary access to products (after main nav bar) and gives a better look at Retro's style for casual browsers.

Featured style. Highlights three to four featured products. Can show best sellers, new drops, or featured campaign products. Puts Retro's best foot forward.

Featured style. Highlights three to four featured products. Can show best sellers, new drops, or featured campaign products. Puts Retro's best foot forward.

The Brand Story. Tells the consumer what Retro is all about, how Retro is different, and how the brand is committed to authentic vintage styles.

Footer. Standard footer items such as our shop categories, support and contact links, and brand and career links. Also includes a simple sign up form to allow customers to stay up to date with the brand.

The Brand Story. Tells the consumer what Retro is all about, how Retro is different, and how the brand is committed to authentic vintage styles.

Footer. Standard footer items such as our shop categories, support and contact links, and brand and career links. Also includes a simple sign up form to allow customers to stay up to date with the brand.

Concept
Identity Systems
Systems In Use
UI/UX