Parfums Obim is a small, New York–based luxury fragrance house built around storytelling, mood, and transportive scent experiences. The brand has a mysterious, emotive style that blends artistic narratives with rich, atmospheric blends, each fragrance tied to a specific world, character, or moment. At Parfums Obim, I handle a wide range of creative responsibilities, including brand design, marketing strategy, social media content, copywriting, and visual storytelling. My work focuses on shaping the brand’s identity, developing cohesive campaigns, and helping position the company for growth in high-end boutiques and retail spaces.